Book Marketing for Independent Authors
Reach your readers, promote your book, build your audience, and give your book the recognition it deserves.
You’ve Written a Book. You’ve Published It. Now What?
Perhaps you’ve tried posting on Instagram and have told everyone you know about your book. You might have even opened a new account to “build your author platform.” But without a clear plan, it’s hard to know if you’re making progress or just spinning your wheels.
You’re not alone. And you’re not doing anything wrong.
Book marketing is complex and takes time—especially when you’re doing it alone, without a roadmap, and without support.
We understand that, for most, marketing feels overwhelming, complicated, and even uncomfortable.
But what if it didn’t have to feel this way?
Start Here: Get Clarity Before You Spend Another Dollar
Start Here: Get Clarity Before You Spend Another Dollar
Before you invest in marketing tools, tactics, or services you’re not sure how to use, you need one thing:
A clear, doable plan.
That’s exactly what our Marketing Strategy Consultation gives you.
What You’ll Get in This One-Hour Session:
- A realistic assessment of where you are now and what’s actually holding your book back
- A custom roadmap tailored to your book, your audience, and your comfort level with marketing
- Clear next steps — You’ll leave knowing exactly what to do first, second, and third
- An honest conversation about what marketing activities will actually move the needle for YOUR book (not generic advice)
- Answers to your specific questions—whether that’s “How do I get reviews?” or “Do I really need to be on TikTok?”
- Understanding of your options for getting help, if you want it (but no pressure—this isn’t a sales call)
This is a real strategy session. You’ll walk away with clarity and a plan, whether you hire us or not.
Investment: $275
One-hour, one-on-one consultation with Olivia McCoy
Meet Olivia McCoy: Your Marketing Expert
Olivia (they/them) has spent years helping independent authors cut through the noise and overwhelm of book marketing.
Having worked with both independent and hybrid publishers, Olivia understands exactly what you’re up against: limited budgets, limited time, and the emotional weight of promoting your own creative work.
Olivia’s approach is different:
- No judgment. If marketing feels hard, that’s because it IS hard. We start where you are, not where you “should” be.
- Realistic strategies. You won’t be told to “post on social media three times a day” if that’s not realistic for your life.
- Author-focused. The goal is to sell books AND protect your energy and creativity.
Olivia’s track record:
- Helped dozens of authors become bestsellers across all genres
- Created successful launch strategies for fiction, memoir, self-help, children’s books, and more
- Specializes in marketing approaches that feel authentic, not salesy
- Understands the unique challenges independent authors face
When you book a consultation with Olivia, you’re not just getting generic marketing advice. You’re getting a partner who genuinely cares about helping you succeed.
What Authors Say About Working With Olivia
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— Kenneth Chanko
“ I went into my 1-hr consult with Olivia feeling overwhelmed. Marketing/promoting isn’t really my thing, and I had little to no idea about what to prioritize. Not only did Olivia come up with step-by-step, rubber-meets-the-road strategies, but they never tried to shoehorn me into some sort of pre-planned, one-size-fits-all deal. Olivia listened to what my comfort level was with social media, along with newsletter and potential blogging frequencies, and they came up with a do-able plan tailored to my strengths.”
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— Karen Berkey Huntsberger
“ My call with Olivia was worth every cent! She quickly provided me with multiple marketing options that were new to me. After working on marketing books for 10 years, it was such a relief to hear Olivia’s new ideas. My first two books are non-fiction. The third one, published July 2025, is historical fiction. I knew that my marketing efforts weren’t going well and that non-fiction and fiction required different approaches. Olivia had great questions for me and clearly laid out a plan of action that I’m following with success. I would highly recommend Olivia to all authors. Her marketing ideas have resulted in book sales and growing confidence in my ability to successfully market my books. Thank you!”
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— Kathy Haynes
“ My call with Olivia was fantastic. She had great ideas, was personable and professional. Thanks, Olivia!”
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— Diane Harth
“ I had a zoom call with Olivia last week and was quite impressed. Olivia was very professional and prepared, prior to the call. She reviewed my account and was able to suggest simple and basic changes that would help the sale of my book. She listened to my concerns and was diplomatic about her suggestions on what would be the best way to increase sales. Olivia started from the bottom, the most inexpensive way to increase visibility, before having me spend a lot of money. She never attempted to sell me an expensive package from the start. Olivia motivated me to become much more active in marketing my book. She stayed true to form with my experience with Luminaire…honest, open, and trustworthy.“
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— Neal Hulkower
“ Olivia offered solid, actionable suggestions for marketing my upcoming book. I strongly recommend preparing in advance for a session with her to get the most out of the time. I sent her the book cover as well as what I’ve been doing to spread the word, along with a couple of questions.”
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— Kristina Bak
Olivia’s advice was clear and focused on my quest for authenticity in marketing my most recent novel. I appreciate that in this fast-moving world of options and trends, her advice was up-to-date and pertinent to the situation.”
Watch: “Three Things Authors Get Wrong About Marketing”
Not ready to schedule a call yet? Watch this 20-minute video first.
In this video, we break down:
- Why “posting on social media” isn’t actually a marketing strategy (and what is)
- How to think about marketing and how you can make it fun
- What are the important elements to consider when trying to reach your audience
Ready to talk to Olivia directly?
Ready To Get Marketing Done? Choose Your Package
Ready To Get Marketing Done? Choose Your Package
If you’ve already talked to Olivia or developed a plan and you know what kind of support would help the most, pick one of our three marketing packages.
Each package is designed for authors at different stages of their marketing journey—and with different levels of time, energy, and desire to be hands-on.
Starter Marketing Package – $1,250
“The essentials, handled for you.”
Perfect if you:
- Want to start doing something without having to figure it out yourself
- Don’t have time (or desire) to be hands-on with marketing
- Want professional materials ready when opportunities arise (media interviews, speaking events, bookstore inquiries)
- Prefer to focus on writing
What’s included:
- Professional book review from Readers’ Favorite
- Kindle Goodreads giveaway (100 digital copies to engaged readers)
- Custom marketing sheet for pitching to media, podcasters, and events
- Amazon listing optimization (categories, keywords, Author Central)
What you get: Everything is done for you. Minimal involvement required.
What you can expect: improvement in book discoverability, new readers, a professional review, extra sales over the first two months.
Your time commitment: 1–2 hours total (for approvals and communications)
Advanced Marketing Package – $3,200
“Professional tools you can actually use.”
Perfect if you:
- Are willing to post on social media and engage with readers (or want to start)
- Want professional materials that make your marketing look polished
- Are ready to actively promote your book, but need the right assets and reach
- Can dedicate some regular time to marketing activities
What’s included:
- Everything in the Starter Package, PLUS:
- Amazon A+ Content (visual enhancements to your book listing)
- E-book email blast to genre-targeted readers (coordinated 7-day promotion)
- Marketing graphics pack (5 custom-designed images for social media, website, emails)
- Promotional copy (short and long versions for different platforms)
What you get: Professional tools + Done-for-you services + promotional reach
What you can expect: improvement in book discoverability, extra sales in the first months, expansion of your audience.
Your time commitment: 5–10 hours per month (posting content, engaging with readers, using the materials we create)
Pro Marketing Package – $9,200
“You are building an author business.”
Perfect if you:
- Are planning to publish multiple books or build a long-term author brand
- Are willing to dedicate real time to marketing (10-20 hours/month)
- Want ongoing strategic support, not just a one-time setup
- Are treating your author career as a serious business investment
What’s included:
- Everything in the Starter and Advanced Packages, PLUS:
- Custom marketing plan tailored to your book and audience
- Content calendar OR content extracts from your book (your choice)
- Amazon Advertising campaign (includes first $500 ad spend)
- Facebook/Instagram Ads campaign (minimum 1 month)
- Three months of ongoing support with monthly strategy calls
What you get: Everything in the lower packages, PLUS custom strategy, managed ad campaigns, and a dedicated marketing partner for 3 months.
What you can expect: a custom plan and custom content built for you, individual support, improvement in book discoverability, long-term increase in sales.
Your time commitment: 10–15 hours per month (executing your plan, reviewing campaigns, monthly strategy calls)
Note: Due to the personalized nature of this package, we only work with a limited number of Pro clients at a time.
Not Sure What’s Right for You?
Start with a Marketing Strategy Consultation.
In your one-hour session with Olivia, you’ll get clarity on:
- Which marketing tools you may need and which align with your goals and resources
- What realistic outcomes you can expect
- How to customize your approach
Frequently Asked Questions
Absolutely not. The consultation is designed to give you value whether you work with us or not. You’ll leave with a clear plan and actionable next steps. What you do after that is entirely up to you.
That’s great! We’ll review what you’ve done, identify what’s working, and build on that foundation. You won’t be starting from zero, and we’ll help you get more strategic about the time and energy you’re already investing.
It depends on your book, your genre, and which activities you pursue. Generally, foundational work (like listing optimization and reviews) shows results within 30-60 days. Promotional campaigns (like email blasts and ads) can drive sales within days. During your consultation or through your chosen package, we’ll set realistic expectations based on your specific situation.
The Starter Package is designed exactly for this. It requires minimal involvement from you—we handle the setup, execution, and delivery. You approve the work, and we take care of the rest.
Start with the Marketing Strategy Consultation ($275). You’ll get a clear roadmap of activities you can do yourself, plus an understanding of where professional help would give you the biggest return. You don’t have to do everything at once.
The Starter and Advanced Packages are exclusively for Luminare Press clients. The Pro Package is available to select Luminare Press authors. The Strategy Consultation is available to any independent author.
Yes. If you start with the Starter Package and later want to add Advanced or Pro services, we can discuss your options. (Pro Package requires an application due to limited availability.)
Yes, we offer some of the services as standalone products. Browse the list of available services.
Not a Luminare Press author? See your publishing options.